Citadel Securities
BRAND REFRESH
visual identity & brand guidelines
Led a visual identity refresh for Citadel Securities in 2016. Oversaw the development of a scalable design system representative of Citadel Securities’ established brand platform, ‘Making Better Markets for a Better World’. Brand imagery, color palette, fonts, and iconography were developed to reflect the strength of Citadel Securities’ position as a leading global market maker. Drove the development of a template system to ensure consistency across firm wide marketing materials. Launched Citadel brand guidelines and an intranet brand center for the appropriate application and implementation of visual standards across digital properties, marketing collateral, events, and environmental branding.
Brand Guidelines
Website & Social Media Properties
Citadel Securities Brochure
Investor Report
“outlook 2020” town hall
event branding
Drove the branding effort for Citadel Securities’ yearly town hall forum, “Outlook 2020”. Led theme development, “Deliver the Win”, and creative concept development to bring “Deliver the Win” to life through visual design. Components included a dynamic digital backdrop, stage design, presentation design, and environmental design within the reception space.
“Global Conversations”
2019 APAC Financial leaders forum
Event Branding
Led the visual identity development and event design of the 2019 APAC Financial Leaders Forum in Hong Kong, a thought leadership summit hosted by Citadel Securities featuring keynote speaker Dr. Janet Yellen. The LED video wall stage backdrop featured a rotating series of global and connectivity inspired visuals and animations.
“the exchange”
brand identity & environmental branding
Led the brand identity development and environmental branding for “The Exchange”, a collaborative workspace for Citadel Securities employees and recruits.
