Citadel

Citadel’s 30th Anniversary

Brand identity & campaign rollout

Citadel’s 30th anniversary campaign focused on engaging the extraordinary talent who drive the firm’s future. As Creative Director, I oversaw a year-long creative campaign to mark and celebrate Citadel’s 30th anniversary, including brand identity development, campaign platform and messaging, as well as execution and implementation across all media–digital properties, video spotlight series, environmental branding across global office locations, firm-wide communications and employee gifts, full-page advertisements in the Wall Street Journey and Financial Times publications, and Times Square billboards.

Citadel 30th Anniversary Logo Animation

Citadel 30th Anniversary Logo

Website & Social Media

Times Square Billboards

Environmental Branding in Citadel Global Offices

Citadel brand REFRESH

visual identitY & brand guidelines

Led a visual identity refresh for Citadel in 2016. Oversaw the development of a scalable design system representative of Citadel’s established brand platform, ‘Stronger Foundations. Greater Heights’. Brand imagery, color palette, fonts, and iconography were developed to reflect the strength of Citadel’s position as a leading investor in the world’s financial markets. Drove the development of a template system to ensure consistency across firm wide marketing materials. Launched Citadel brand guidelines and an intranet brand center for the appropriate application and implementation of visual standards across digital properties, marketing collateral, events, and environmental branding.

Citadel Brand Guidelines

Website & Social Media Properties

Citadel Brochure

Citadel “Outlook 2020” town hall

event Branding

Drove the branding effort for Citadel’s yearly town hall forum, “Outlook 2020”. Led theme development, “Future in Focus”, and creative concept development to bring “Future in Focus” to life through visual design. Components included a dynamic digital backdrop, stage design, presentation design, and environmental design within the reception space.

NXT Citadel engineering network

logo & visual identity

Developed a logo and identity system for the NXT Citadel Engineering Network, a development program within Citadel that puts next-gen technology leaders on an accelerated path to success at the firm. Marketing materials were targeted to Citadel HR/Recruiting, partner recruiting firms and prospective talent.

NXT Logo & Marketing Materials