talent marketing

THE DATA OPEN CHAMPIONSHIPS at NYSE

event branding

Led branding for the Data Open, a recruiting-focused datathon competition hosted throughout the year at a series of top universities. The yearly competition culminates with a flagship championship event held at NYSE. Event branding featured a custom Data Open banner for the NYSE facade, dynamic content showcased on media walls throughout the space, Citadel Securities post branding including an interactive hologram installation, and Citadel Securities branded DMM jackets.

campus recruiting

visual identity

Led the messaging and design development of a visual identity system specifically for the campus audience for Citadel and Citadel Securities. Visual identity was executed across on-campus booths, virtual booths, brochures, video, swag & apparel.

2021 Summer Internship

Event Branding & marketing

Provided strategy and creative direction for the 2021 Summer Internships at Citadel and Citadel Securities, including environmental and event branding, multimedia and social media. Internships were held across Palm Beach, Chicago, New York, London and Hong Kong with 225 students attending for 11 weeks of intensive learning, challenging work, and team-building experiences. The marketing and branding strategy was to evoke the firms’ culture of collaboration, spirit of innovation and emphasis on learning and development.

Environmental Branding

Video Content

Social Media & App

Badges